Optimized Fundraising Appeals

Craft a donor centric fundraising appeal letter that gets opened and boosts response

During this three week intensive fundraising training program you will generate a donor-centric fundraising appeal letter that is both more likely to get opened, and more likely to be responded to. You'll learn the best techniques for fundraising direct mail letters that come from research and real life results.

We've seen nonprofit organizations DOUBLE the results from their year end appeal after implementing what they learned in this program!

At the end of the three week program you'll have:

  • a completed appeal letter;
  • a plan for the package (envelope, reply device, etc.); and
  • an implementation plan/timeline

And we guide you along the entire process through group and individual Q&A calls.

Here's the program schedule:

  • Week 1 = Learning Week
    • You'll watch a series of video modules which explain the current best practices in fundraising appeal writing -- you can watch these at the time that suits you best.
  • Week 2 = Application Week
    • You'll complete a series of planning worksheets and checklists to gather everything that you will need to draft your appeal letter.
  • Week 3 = Crafting Week
    • You'll take the information that you learned and the materials that you gathered and draft your appeal letter.
    • You'll have a one on one 30 minute coaching call for us to provide feedback and recommendations on your draft.

To successfully complete this program, you'll need to set aside approximately three hours each week (including the coaching calls). We recommend blocking out a half day each week, but you can do whatever works best for your schedule. And your fundraising colleagues can go through it will you and are welcome to join you for the coaching calls.

This 3 week intensive program costs $275. That's $275 for an optimized appeal letter that we've seen get incredible results with other nonprofit organizations ... a great return on investment.

FREE BONUS: You'll also receive three months of access to the @fundraiserchad's webinar archive. Through this series of 45-60 minute webinars you'll be able to learn current best practices in fundraising appeals, events, donor visits, stewardship and much more.


Your Instructor

Chad Barger, CFRE
Chad Barger, CFRE

Chad Barger [BAR-jur] teaches small charities to fundraise more effectively. He is a sought after nonprofit fundraising consultant, trainer and coach.

Chad is the chief strategist and owner of the firm Productive Fundraising, which specializes in affordable fundraising coaching for small, but mighty, nonprofit organizations.

He is better known to many as @fundraiserchad, a trusted guide to the fundraising tactics and tools that are working today. Every week, Chad publishes free fundraising tips and resources to his popular email listand through his free webinar series.

Chad has spent his entire career as a fundraiser. He has worked in large shops and small in a variety of sectors (higher education, social services and the arts). He has built fundraising programs from the ground up, rebuilt fundraising programs back to their former glory and taken stagnant organizations to the next level. The campaigns that he has worked on have raised in excess of $40 million dollars for the charities that he’s had the honor of serving.

As a Master Trainer for the Association of Fundraising Professionals, Chad is a frequent presenter at nonprofit conferences. Chad serves as an Adjunct Instructor at Messiah College, teaching their fundraising course. He is an active member of the Association of Fundraising Professionals (AFP), and is a past president of the Central Pennsylvania Chapter. He also serves on AFP’s Content Advisory Committee at the international level and is the ringmaster of #AFPeeps U (social media training) at #AFPICON (the AFP International Conference). Chad is a regular contributor to Advancing Philanthropyand has been interviewed for the Chronicle of Philanthropy, the two leading publications in the field. He earned his Certified Fund Raising Executive (CFRE) credential, the first globally-recognized credential for fundraising professionals, in 2007. Chad is also a Certified Nonprofit Professional (CNP). He is the 2018 recipient of the Central Penn Business Journal’s Nonprofit Leadership Excellence Award.

Chad is a graduate of Slippery Rock University (SRU) where he got his fundraising start as a student phone-a-thon caller. At SRU, Chad served as an AmeriCorps member leading fellow students on community service trips across the country, which shifted his career focus to the charitable sector. He currently serves on SRU’s Philanthropy and Nonprofit Program Advisory Council.

When he’s not training a nonprofit board of directors to be better fundraisers or conducting a fundraising coaching call, Chad is typically spending quality time with his family, serving as a scout leader with Cub Scout Pack 279, cheering the Steelers on to their seventh ring or hiking in the woods.

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